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Orlando, FL – May 19, 2005 – Full-service web design, Internet marketing and direct mail advertising firm, Orlando Media Solutions, has improved and customized the Microtrac Inc. site (http://microtrac.com) for greater client security and global search optimization. Aesthetic additions to the site include eye-catching graphical elements, and behind-the-scenes adjustments like improved coding and global search engine optimization give Microtrac Inc. a competitive online presence. A newly implemented secure login system allows clients to download sensitive documents, while the new custom database with content management will keep Microtrac Inc.’s US and International representatives online and current with breaking developments. Microtrac Inc., a unit of Nikkiso, has been a leader in the field of light scattering and particle size analyzers for over 25 years. Its technologically advanced products set the standard for accuracy, precision and ease of use. Three of its latest laser particle size instruments are the Millitrac®, offering image analysis, the Nanotrac® 150/250, used for dynamic light scattering, and the Microtrac® S3500, for laser light diffraction. Based in Central Florida, Orlando Media Solutions is an innovative web design and Internet marketing company that offers a full complement of web-based tools, including Internet marketing, web hosting, interactive web design, e-commerce web design, direct mail advertising design and copywriting. Visit our Portfolio for more details Orlando, FL – March 7, 2005 Orlando Media Solutions, a full-service web design, Internet marketing and direct mail advertising firm, has launched a newly revitalized and easy-to-use site for the Florida Council for the Social Studies. The new FCSS.org allows registered users to manage their membership details through a robust yet simple to use membership details administration tool. A new home page welcomes guests with vibrant green buttons, a colorful background and eye-catching flash graphics. Orlando Media Solutions simplified navigation and redesigned code to ensure web standards compliancy and search engine optimization. Driven by ColdFusion and Access, the new site introduces a Membership Manager application, which allows members to renew membership status and register for conferences online through an integrated PayPal service. The tool also allows administrators to maintain and update the membership information of thousands with ease. The Florida Council for the Social Studies is a professional organization of educators striving to maintain and enhance the importance of Social Studies in Florida education. The FCSS, along with the National Council for the Social Studies, sponsors annual conferences to promote public awareness of Social Studies education in the United States. Based in Central Florida, Orlando Media Solutions is an innovative web design and Internet marketing company that offers a full complement of web-based tools, including Internet marketing, web hosting, interactive web design, e-commerce web design, direct mail advertising design and copywriting. Visit our Portfolio for more details Orlando, FL – February 28, 2005 Orlando Media Solutions, a full-service web design, Internet marketing and direct mail advertising firm, has launched a corporate website for Park Avenue Insurance that has been optimized for superior search engine results and streamlined to provide database-driven, online secure access for registered members. Orlando Media Solutions created a Content Management System for Park Avenue Insurance to manage eBenefits, a secure web-based client interaction allowing full access to a summary of plan benefits, monthly premiums, administration forms and other tools. The new ColdFusion and Access-driven, dynamic site is designed to simplify the eBenefits online client interaction for PAI. The newly integrated key word optimization will increase site visitation and give PAI a stronger presence in search engine results. Park Avenue Insurance provides a full range of employee benefit solutions, including health, life, dental and disability coverage. Services include quoting, enrollment, claims and renewal with representation for all major carriers. PAI has earned the coveted title of “Platinum Agency” with United HealthCare. Based in Central Florida, Orlando Media Solutions is an innovative web design and Internet marketing company that offers a full complement of web-based tools, including Internet marketing, web hosting, interactive web design, e-commerce web design, direct mail advertising design and copywriting. Visit our Portfolio for more details Orlando, FL – February 10, 2005 Orlando, Florida - To keep up with growth and establish a strong presence in the market, Orlando Media Solutions has launched a new, redesigned corporate website, according to company president Carl Satterwhite. "We've infused the site with our corporate brand to present a consistent image to the marketplace, as well as to our existing client base," Satterwhite explained. "Our corporate mission of 'Building Your Internet' is one that we want to communicate throughout the site." The company's new website features extremely efficient navigation, which makes it easy for visitors to find the information they are looking for quickly, something that Orlando Media Solutions advocates for all the websites it builds for its clients. Based in Central Florida, Orlando Media Solutions is an innovative web design and Internet marketing company that offers a full complement of web-based tools, including Internet marketing, web hosting, interactive web design, e-commerce web design, direct mail advertising design and copywriting. |
I came across a very clever tactic by an article author the other day. I was reading one of his free reprint articles and when I finished it, I realized just how smart he really was. Not simply for the content of the article, which contained very timely and useful information, but for the way he managed to hook the reader in and possibly profit from them. Let me explain: Like me and other article writers, this author circulates his articles to hundreds of article distribution lists on a regular basis. His articles contain a link back to his web site, which is an ideal way to boost his site's link popularity on the search engines. Like other authors, he writes about hot topics and current events in his particular industry. Like most article authors, he writes in a casual, relaxed style that engages the reader quickly and earns their trust. BUT, (here comes the clever part), unlike most article marketers, this author always divides his articles into two or more parts. The first part of the article is circulated as a stand-alone free reprint article via traditional distribution methods. But at the end of the article and in his Author Resource Box, he adds a link to invite the reader to view "a continuation of the article" on his web site. The link is described as either part two of the first article, or a related article with more detailed information or a specific tutorial on how to implement what was discussed in part one. Why does he do this? Because most people reading the first article will naturally click on the link leading to the next. Once they are at his web site, he has much more control over how the rest of the article/tutorial is presented. If the article is a tutorial about an aspect of web design or search engine marketing, it generally includes software recommendations that integrate his affiliate links. He also manages to weave in Google AdSense ads at convenient points between the article paragraphs. And of course, by the time readers arrive at his site, he has engaged the reader and gained enough of their trust for them to take his recommendations and click on his affiliate and AdSense links so he earns commission from them. Very clever, don't you think? You too can use this tactic to profit from your own free reprint articles, by doing the following: 1) Write articles that solve a problem for the reader, like a "how to" article or a basic tutorial. 2) Write about hot or new topics in your industry that people are likely to be searching for. 3) Write the article in two or more segments and save the key instructions for part two. 4) Design a landing page for the later part/s of your article that naturally weaves in your affiliate links and/or AdSense ads. 5) Create a text link "hook" to the continuation of your article, (your landing page), from the bottom of part one. 6) Make sure the first part of your article is well-written and contains useful information as a stand-alone article. The key is to provide a relevant, interesting article with a link to another relevant, interesting article. No-one wants to read a poorly-disguised ad for your affiliate products. 7) Submit part one of your article to free distribution lists. 8) Observe the increased link popularity your site attains and the resulting increase in search engine traffic. 9) Enjoy the benefits and potential profits from your article marketing efforts! About the Author:Article by Kalena Jordan, one of the first search engine optimization experts in Australia and New Zealand, who is well known and respected in the industry, particularly in the U.S. As well as running her own SEO business Web Rank, Kalena manages Search Engine College, an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and Search Engine Marketing subjects.
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